VYZR Appoints Ivan Stevenson as Partnerships Director

Bolton Based VYZR GROUP Set to Transform Gym Advertising – Appoints Industry Leader Ivan Stevenson to Drive Expansion

Bolton, UK – May 5, 2025 – Fast-growing Bolton startup VYZR GROUP is shaking up fitness advertising with a bold new approach: installing AI-powered advertising screens in gyms to deliver targeted, high-impact campaigns to health-focused audiences. Having launched in five local gyms, the company now plans to roll out to over 100 locations across the UK in 2025.

To lead this rapid growth, VYZR has appointed Ivan Stevenson as Partnerships Director. A well-known figure in the leisure sector, Stevenson brings 20+ years of experience scaling major organisations and building high-value partnerships.

Co-founder Aaron White said, “Ivan’s expertise will be vital as we scale nationally and work with more gym chains and advertisers.” Fellow founder Scott Wilson, alongside Chairman David Dare added, “We’re turning underused gym spaces into smart, revenue-generating media platforms.”

VYZR’s large-format screens use AI and footfall data to serve dynamic content, making them more effective than traditional out-of-home advertising. The solution offers gyms a new revenue stream while giving sports brands and agencies a direct, data-driven channel to reach active consumers.

Ivan Stevenson said, “VYZR is delivering something truly innovative. I’m excited to help scale this across the UK fitness industry.”

Press Contact:
VYZR Group
📞 01204 263044
📧 sales@vyzrgroup.com