28 May 2026
We Had No Business Starting a Media Company
The origin story of VYZR - how a frustrating gym visit and one London street corner sparked the idea to build something the industry wasn't offering.
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18 Feb 2026
From Screens to Community: Why Brands Are Leaning Into Gym Culture
The most powerful brands in fitness don’t just advertise.
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18 Feb 2026
Why Gyms Are the Most Undervalued Advertising Environment in the UK
And as brands shift budgets towards attention-led environments, gyms will inevitably become part of serious media planning.
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